Zepatier for Hep C
Medication for the treatment of Hepatitis C
Healthcare Professional Web Site
zepatier.com
The challenge with Merck was to create a campaign for Zepatier (Hep C) that was aspirational and could easily be woven into the science behind the brand. We came up with the idea of life being an open book, full of possibilities. Taking that overarching theme and applying it to the website as well as other tactics, we created a positive forward-thinking, effective narrative around the concept.
