Ask.Screen.Know.

By Patrick, November 19, 2019

Medication for the treatment of type 2 diabetes

 

Consumer Web Site

Visit Ask.Screen.Know.

Novo Nordisk’s spokesperson for diabetes is Rev Run from RunDMC. We had some quotes from him, but my job was to flesh them out, create new ones, and develop a campaign around his story. This involved writing the video script about his family history with diabetes and how he’s staying on top of his condition.

 

I went from writing in the voice of Rev Run to writing as the actress Alyson Hannigan for Tylenol and Colgate in the Smile Forward campaign. I embellished and added to existing quotes and weaved them into the story of her life as a mom who uses these brands in her day to day life as she cares for her kids.